In their book “Blue Ocean Strategy”, authors W. Chan Kim and Renée Mauborgne claim to show you “How to create uncontested market space and make the competition irrelevant” – this is a bold claim.
Like a cook testing recipes in a new cookbook, I applied a number of the models and templates to my business and found them to be interesting, illuminating, and useful.
Among them, along with great examples and related insights:
- Strategy Canvas
- Four Actions Framework
- Eliminate-Reduce-Raise-Create Grid
- Buyer Utility Map
- click this link for more …
In short, “Blue Ocean Strategy” is well worth reading. The book is easy to read; the models are logical, coherent, and well integrated; and the insights are interesting, valuable, and highly actionable.
For more information, here is the website: http://www.blueoceanstrategy.com/